Dream it.
Burning-hair problems, a risk map, four wow moments and their benchmarks. Then proofs of concept, presented back.
Your time:5-hour workshop, 2-hour review
- You get:
- Your vision pack and four proofs of concept
How we work
The Minimal Viable Vision (MVV) proves your AI product works before you scale it
Every project starts with the Minimal Viable Vision (MVV): four weeks from idea to a working AI product, tested by five of your own users. Then we keep improving it with you.
You need a working product, not a strategy deck.
A strategy deck
Every idea sounds great on paper.
A working product
Only a real product tells you the truth.
A clear decision
Build it with confidence, or pivot to something that will work. Either way, you know.
The Minimal Viable Vision (MVV)
Four weeks. One step each week.
About 12 hours of your team's time from start to finish, plus five of your users you introduce us to.
We set the benchmarks in week one and score the work against them at every step.
Build it.
Working prototypes built to beat the benchmark, then put in front of five of your users.
Your time:Introduce five users, 2.5 hours
- You get:
- A working prototype
Test it.
We build in what your users told us, re-test it and present the findings back.
Your time:Findings presentation, 2 hours
- You get:
- Your user research findings
Launch it.
Security audit, technical documentation and everything made ready for launch.
Your time:Launch sign-off, 3 hours
- You get:
- A launch-ready MVV
Three payoffs
Most businesses stop at the first.
A new category.
Something that could not have existed before this technology.
Your customers feel the difference.
Personal at every step, at a level that was unaffordable before.
Better, faster, cheaper for you.
Necessary, but every competitor can do the same.
Four things you keep, whatever you decide.
Your intellectual property (IP) stays yours. What you bring stays yours, what we build is yours once paid, and your data never trains AI.
Your vision
The problems worth solving, a risk map, four 'WOW' moments and the benchmarks they must beat.
Four 'WOW' moments, designed
A proof of concept for each wow moment, presented back for your feedback.
A tested prototype
Built to beat the benchmark, tried by five of your users and improved with what they said.
Launch-ready
Security audit and technical documentation done, ready for launch.
Three mistakes that sink AI projects.
"It worked in the demo."
A demo works once. Your customers need it to work 10,000 times.
We test it on your real work before anything scales.
"Use the most powerful AI."
The biggest model everywhere means a bill that never stops growing.
We use the smallest model that passes your benchmark, so you only pay for what earns it.
"Build it once and we're done."
AI moves every week.
So must your product.We keep improving it with you, sprint after sprint.
Investment
What your MVV costs.
REMOTE MVV
From £10,000
+ VAT, paid before your workshop
- Everything in the four weeks above
- Run remotely with our product team
- Scoped up front, so you know your figure before you commit
IN-PERSON MVV
From £18,000
+ VAT, travel and venue included
- Your vision workshop at your offices, with our founder Lee Russel and our product team
- A hands-on AI introduction for your wider team
- Your team learns the process alongside ours
After your MVV: the Roadmap Retainer
Prove it. Transform it. Go again.
Launch is the start, not the finish line. Your team stays with you on a six-month rolling roadmap of two-week sprints. Each sprint is a focused block of work: we build, help your people adopt it, measure what changed and learn from it. Monthly outcome reviews reset the priorities, and when you're ready, you go again with your next MVV.
- Build
- Adopt
- Measure
- Learn
↺ every 2 weeks
Questions you might have
How long does an MVV take?
Four weeks, one step each week:
In week 1: you dream it with us, in a five-hour workshop and a two-hour review.
In week 2: we build working prototypes and put them in front of five of your users.
In week 3: we build in what they told us and test it again.
In week 4: we make it ready for launch. All in, it takes about 12 hours of your team's time.
Do I need to be technical?
No. Our best clients are experts in their field, not technologists. You bring the know-how,
the customers and the vision. We handle everything technical, and we explain it in plain words as we go.
You'll never have to manage a developer or understand code.
What's a 'WOW' moment?
One of the four moments that make or break the product. If your customers hit all four, they’ll love it. If one is missing, it falls flat.
Who tests the prototype?
Five of your own users, the people who will actually use it. You introduce them to us in week two, they try the prototype, and we build in what they tell us. Then we test it again and present the findings back to you.
It's the quickest honest answer to whether your idea works.
What if the idea doesn't work?
Then you'll know in four weeks, not halfway through a year-long build. Every MVV ends with a clear decision: build it with confidence, or pivot to something that will work.
Either way, you keep your vision, your proofs of concept and your user research.
Who owns what you build?
You do. What you bring stays yours, what we build is yours once it's paid for, and your data never trains AI.
Your best people's know-how stays in your business, even when they move on.
How much does it cost?
A remote MVV starts from £10,000 + VAT, paid before your workshop.
An in-person MVV starts from £18,000 + VAT, with travel and venue included. That brings Lee Russel and our product team to your place, plus a hands-on AI introduction for your wider team.
We scope it with you first, so you know your figure before you commit.
What happens after the MVV?
Launch is the start, not the finish line. You can carry on with the Roadmap Retainer: a six-month rolling roadmap where your team keeps building with you in two-week sprints.
Each sprint, we build, help your people adopt it, measure what changed and learn from it.
Monthly reviews keep the work on what matters most, and when you're ready, you go again with your next MVV.
Can I just build it myself with AI tools?
You can certainly try, and we'll cheer you on. Where it falls over is the last 20%: security, testing and the data underneath it all. That's where self-builds stall, like a half-built bridge that carries nobody across. And even when it works, ask yourself: is coding at midnight the best use of an expert’s time?
Think about the time you'd get back if development and AI weren't your tasks.
Ready to find out if your idea holds up?
Is your business ready?
A few quick questions | No obligation