Life Long Learners
Our team lives and breathes what's new in AI. We test new tools so you don't have to, and we keep it simple to understand.
About us · Team
AI should multiply your people, not replace them.
We’re a small specialist team. We build AI around the know-how that already makes your business great. It doesn’t replace your experts. It stops them being the only place the answers live.
Our three values
What they mean when you work with us
Make People Love Working With You
Even in a world of AI, we're obsessed with people: yours, your customers and ours. We bring warmth to every project.
Radical Candour
We tell you what you need to hear, not what you want to hear.
The people behind MVL
Founder and CEO
Lee Russel
Lee Russel has spent ten years building software, as a UX designer, product strategist and developer, and five years running MVL. In 2026 he rebuilt it around one belief: most businesses use AI selfishly, just to save money. Clients used to call him the diamond polisher: he takes rough ideas and turns them into something brilliant.
You'll meet Lee Russel when you book your call.
Chief Operating Officer
Zoe Makin
Every visionary needs someone who turns the vision into a working company. At MVL, that’s Zoe. Lee Russel imagines what MVL could become. Zoe builds the team, the systems and the standards that make it real. She taught for ten years, went from Marketing Manager to leading operations in twelve months, and now hires, trains and mentors every person who builds your product.
Lee Russel sets the vision. Zoe makes it run.
Our in-house team on every MVV
Senior Product Engineer
Builds and ships what you see working.
Our in-house team on every MVV
Product Designer
Makes it something your people and customers love using.
Our in-house team on every MVV
Data and AI Architect
Matches every job to the right AI model and keeps your data safe.
Next