The Minimal Viable Launch: launch a product that sells itself.
Lee Russel’s bestselling guide to launching a software product that sells itself. Get the exact process you need to launch your dream product, funded by the customers who want it.
Experts who want to launch a software product that sells itself, with less risk and more confidence.
What you’ll learn
01
Find the need first
Identify a market need before investing time and resources into product development.
02
Build a vision people buy into
Develop a compelling vision that attracts early customers.
03
Test with real feedback
Create a Minimum Viable Product (MVP) using real-world feedback instead of assumptions.
04
Use the method
Implement the Minimal Viable Launch methodology to streamline your path to market.
05
Turn early adopters into fans
Engage early adopters and convert them into passionate advocates.
06
Build to last
Build a sustainable model that thrives on customer satisfaction and retention.
About the author
Lee Russel
Lee Russel has built platforms for hundreds of businesses, including one that reached £2M in annual recurring revenue in twelve months.
As a survivor of many failed and painful launches, he now uses his hard-won experience to help others avoid making deadly mistakes in their own startups. He has a relentless focus on simplifying the launch process down into achievable steps.
As a UX designer, product strategist and developer, and now founder, he has experienced the world of startups from all angles. This unique blend of experiences enables him to cut through the noise and give you straight-talking, actionable advice.
Coming next from Lee Russel…
Book 2: AI can do the work. It can’t take the blame.
Lee Russel’s second book is for experts leading established businesses of 10 to 250 people. It shows you how to turn your expertise into an AI business that learns and improves itself, built beside the one you already have, one four-week experiment at a time.
Three ideas from inside
The Shift.
Production is getting cheap. Accountable expertise is not.
The Rebuild.
The machine has read everything that’s been written down. Your experts know everything that hasn’t.
The Leap.
Build the new firm next to the one that’s working, one plank at a time.
Next
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