Content

What’s actually working in AI.

For experts running real businesses. Plain words, real numbers, no hype.

A new post goes up with every Thursday newsletter.

Building AI products5 min read

Rent Your Expertise to Other People's AI, Don't Give It Away

“You spent the last 12 months looking at MCP servers, scratching your head.” Package your frameworks so other people's AI can use them, and rent your expertise out without giving it away.

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AI Strategy5 min read

Most Businesses Aim AI at the Smallest Prize

“You've worked with hundreds of businesses to build AI now. And you keep seeing the same story play out, time and time again.” There are three levels of AI opportunity in a business. Most owners only ever aim at the first one, the micro employees without sick days.

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AI in practice8 min read

A Harness Makes AI Reliable, Not Smarter

“We've all done it.” Your AI has a reliability problem, not a capability problem. Why a harness beats a better prompt.

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AI Strategy6 min read

95% of Companies Get Zero Return From AI. The Other 5% Ask Three Questions First

“AI hype is at its absolute maximum. Huge amounts of fear and equal amounts of excitement.” MIT found 95% of companies get zero return from AI. Before you build any agent, ask these three questions and find the creakiest plank first.

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Building AI products5 min read

Your AI Is Only as Good as the Expert Who Reads It

“You have done it so many times. Changed the prompt, added more context, read the first answer back, thought it was better...” Building AI is the easy 20%. The 80% is reading real outputs and scoring them, and only the expert in the business can do it.

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2 min read

This Quarter's Numbers Were Planted Three Years Ago

Look at this quarter's numbers and try to explain where they actually came from.

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2 min read

Do You Have A Linear Or A Flywheel Business?

You've been knocking over dominoes your whole career, and you never noticed there are two different games going on.

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3 min read

Half-Built Bridges Lead To Nowhere

You have spent the last year chasing product market fit. Long days. Longer nights. Waking up stressed, going to bed disillusioned, running through…

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2 min read

Become An Entrepreneur That Can't Lose

You've done things with money that would make most people's stomachs turn. Bet more than you could afford to lose on the strength of a hunch, and barely…

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Lee Russel

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What’s actually working in AI for businesses like yours, in plain words.

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