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What’s actually working in AI.
For experts running real businesses. Plain words, real numbers, no hype.
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Rent Your Expertise to Other People's AI, Don't Give It Away
“You spent the last 12 months looking at MCP servers, scratching your head.” Package your frameworks so other people's AI can use them, and rent your expertise out without giving it away.
Read articleMost Businesses Aim AI at the Smallest Prize
“You've worked with hundreds of businesses to build AI now. And you keep seeing the same story play out, time and time again.” There are three levels of AI opportunity in a business. Most owners only ever aim at the first one, the micro employees without sick days.
Read articleA Harness Makes AI Reliable, Not Smarter
“We've all done it.” Your AI has a reliability problem, not a capability problem. Why a harness beats a better prompt.
Read article95% of Companies Get Zero Return From AI. The Other 5% Ask Three Questions First
“AI hype is at its absolute maximum. Huge amounts of fear and equal amounts of excitement.” MIT found 95% of companies get zero return from AI. Before you build any agent, ask these three questions and find the creakiest plank first.
Read articleYour AI Is Only as Good as the Expert Who Reads It
“You have done it so many times. Changed the prompt, added more context, read the first answer back, thought it was better...” Building AI is the easy 20%. The 80% is reading real outputs and scoring them, and only the expert in the business can do it.
Read articleThis Quarter's Numbers Were Planted Three Years Ago
Look at this quarter's numbers and try to explain where they actually came from.
Read articleDo You Have A Linear Or A Flywheel Business?
You've been knocking over dominoes your whole career, and you never noticed there are two different games going on.
Read articleHalf-Built Bridges Lead To Nowhere
You have spent the last year chasing product market fit. Long days. Longer nights. Waking up stressed, going to bed disillusioned, running through…
Read articleBecome An Entrepreneur That Can't Lose
You've done things with money that would make most people's stomachs turn. Bet more than you could afford to lose on the strength of a hunch, and barely…
Read articlePodcasts
Podcast pageLee Russel as a guest on other people’s shows.

AI Strategy for Entrepreneurs with Lee Russel | Practical + Proven Tips
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AI Tips for SMEs: It Won’t Replace You, But It Will Outpace You
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How to implement AI realistically
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“AI allows you to be high tech and high touch” - Lee Russel - Ep 62
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AI for Personal Growth: Conscious Use, Risks, and the Next Generation with Lee Russel
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Harnessing AI for Business Growth: Insights with Lee Russel
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Will AI Replace 50% of Jobs? The Truth No One's Saying
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AI Context Engines: Lee Russel’s Business Edge
Watch hereThe Intelligence Era: Treat Every Customer Like a Market of One
Listen on BuzzsproutEp. 414: Minimal Viable Launch, Vibe Coding Review & AI Perspectives - with Lee Russel
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Why AI is Good News for Every Bookkeeper
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How Curiosity & Chaos Built a 7-Figure Agency - Lee Russel | EP265
Watch herePress & talks
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Business leaders debate the future of the Capital at the Central London Alliance Summit
“The creative power of Disney Pixar in your pocket.” Lee Russel joined the Central London Alliance’s AI, Media and the Creative Sector panel to make the case for a more productive view of AI, one that amplifies people instead of replacing them.
Read the articleTurn your business into a proto-artificial general intelligence (proto-AGI)
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