Dream it.
Burning-hair problems, a risk map, four wow moments and their benchmarks. Then proofs of concept, presented back.
You get:Your vision pack and four proofs of concept
Automate the mundane.
Humanise the exceptional.
In four weeks, our Minimal Viable Vision (MVV) turns your expertise into a working AI product your customers can use, tested by five of them. So you know it works before you scale it.
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Where most businesses are stuck
Everyone's telling you to use AI. Nobody's telling you where to start. Your MVV does.
You're driving ten times faster than you were a year ago. And yet your team are still sitting in the passenger seat, working the way they did five years ago.
AI is stuck in your head.
Answer
AI can only spread as far as the knowledge it can reach. Right now, that’s you.
Answer
Some are nervous, some aren’t interested. Most just want results, not AI for its own sake.
Answer
AI saves you time behind the scenes, but nothing about how you serve them has changed.
Answer
What works for you breaks when it's shared with your wider team.
The Minimal Viable Vision (MVV)
Dream it.Build it.Test it.Launch it.
Four weeks, one step each week. It takes about 12 hours of your team's time, plus five of your users you introduce us to.
Build it.
Working prototypes built to beat the benchmark, then put in front of five of your users.
You get:A working prototype
Test it.
We build in what your users told us, re-test it and present the findings back.
You get:Your user research findings
Launch it.
Security audit, technical documentation and everything made ready for launch.
You get:A launch-ready MVV
Remote from £10,000 + VATIn person from £18,000 + VAT
See how we workProof
The result is the only truth.
Half the time on every carbon analysis. None of the expertise lost.
- Roughly half the time on each spend analysis
- 89% first-pass accuracy against Rawstone’s expert analysts
- Easier to bring in extra consultants, so big projects get resourced faster
Read the case study"Time saving, but reaffirming why we can actually sell what we do and why our customers aren't able to just AI it themselves."
Caroline Johnstone, Founder, Rawstone Consulting
Built in 8 weeks. £100K+ annual recurring revenue in 30 days.
- 8 weeks to build and launch, after the MVV
- 200+ paying customers in 30 days
- £100K+ annual recurring revenue (ARR) in the first 30 days
Read the case study"With AI, we finally found a way to bridge the gap between knowledge and real-world readiness."
Zoe Whitman, Co-founder, Hey Monika
Carers practise the hardest conversations before they happen.
- AI role-play for difficult moments, on demand
- The whole team can rehearse a response within 24 hours
- Idea tested with real users before the full build
Watch Carmel’s story"It feels like a very safe way to explore an idea."
Carmel, Founder, The Kindness Code
Working with us, long term
Prove it. Transform it. Go again.
After your MVV, our team stays with you on a six-month rolling roadmap. Every two weeks we build, help your people adopt it, measure what changed and learn from it. Monthly reviews keep the work on what matters most. Then you go again with your next MVV.
MVV4 weeks
2 weeksSprint
2 weeksSprint
2 weeksSprint
next MVV
Meet our founder
Lee Russel
Founder, Minimal Viable Launch · Best-selling author · MVP launch expert
“Turn your company into a Proto-AGI”
Lee Russel is the founder of Minimal Viable Launch (MVL), where he helps organisations transform ideas into successful AI products through structured product strategy, validation and launch planning. With a background spanning UX design, product development and innovation, Lee has worked with businesses across a wide range of sectors to reduce risk, validate customer needs and accelerate delivery in the world of AI.
He is the author of Minimal Viable Launch and is known for his practical, hands-on approach to product development, helping teams focus on solving the right problems before investing heavily in AI solutions. Lee regularly works with leadership teams and technology businesses, helping turn ambitious ideas into commercially successful products.
Meet the teamThe people working alongside you
You meet our founder, Lee Russel, on your free 1:1. Then our own in-house team stays with you, from your first workshop onwards.
Senior Product Engineer
Builds and ships everything you see working.
Product Designer
Turns your vision into something your people and customers love using.
Data and AI Architect
Turns your know-how and data into something AI can read, and picks the right model for each job.
Someone is about to set a new standard in your industry. It could be you.
Is your business ready?
A few quick questions | No obligation