Cookie Policy

Last updated: 06 May 2025
This Cookie Policy explains how Minimal Viable Launch Ltd ("we", "us", or "our") uses cookies and similar technologies on www.minimalviablelaunch.io (the "Site").

What are cookies?
Cookies are small text files placed on your device when you visit a website. They help us provide, improve, and personalise your experience by remembering your preferences and understanding how you interact with the site.

Types of cookies we use
Essential cookies:
Necessary for the website to function (e.g. page navigation, security, form submission).
Analytics cookies: Help us understand how visitors use our site so we can improve performance (e.g. Google Analytics).
Marketing cookies: Used to track visitors across websites and deliver relevant ads or remarketing campaigns (e.g. LinkedIn Ads, Meta Pixel).

Cookies we may set
_ga Google Analytics Distinguishes users for analytics reporting 2 years
_gid Google Analytics Distinguishes users for analytics reporting 24 hours
_gat Google Analytics Throttles request rate 1 minute
hubspotutk HubSpot Tracks visitor identity for lead tracking 6 months
__hssc HubSpot Keeps track of sessions 30 minutes
__hssrc HubSpot Determines if the visitor has restarted their browser Session
__hstc HubSpotTracks visitors 6 months
li_fat_id LinkedIn Ads Tracks ad conversions and behavior 30 days
bcookie LinkedIn Ads Browser identifier cookie 2 years
bscookie LinkedIn Ads Secure browser ID cookie 2 years
lang LinkedIn Ads Remembers the user's selected language version Session

Managing cookie preferences
You can manage your cookie settings using our cookie banner when you first visit the site.

You can also:
Change browser settings to block or delete cookies.
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

Note: Disabling cookies may impact how the Site functions.

Changes to this policy
We may update this policy as necessary to reflect changes in the cookies we use or legal requirements. Check this page periodically for the latest version.

Contact us
For any questions, please contact us at lee.russel@minimalviablelaunch.io