Cookie Policy

Last updated: 06 May 2025
This Cookie Policy explains how Minimal Viable Launch Ltd ("we", "us", or "our") uses cookies and similar technologies on www.minimalviablelaunch.io (the "Site").
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What are cookies?
Cookies are small text files placed on your device when you visit a website. They help us provide, improve, and personalise your experience by remembering your preferences and understanding how you interact with the site.
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‍Types of cookies we use
Essential cookies:
Necessary for the website to function (e.g. page navigation, security, form submission).
Analytics cookies: Help us understand how visitors use our site so we can improve performance (e.g. Google Analytics, Microsoft Clarity).
Marketing cookies: Used to track visitors across websites and deliver relevant ads or remarketing campaigns (e.g. LinkedIn Ads, Meta Pixel, HubSpot).
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Cookies we may set
_ga Google Analytics Distinguishes users for analytics reporting 2 years
_gid Google Analytics Distinguishes users for analytics reporting 24 hours
_gat Google Analytics Throttles request rate 1 minute
_clck Microsoft Clarity Keeps the same visitor ID across visits 1 year
_clsk Microsoft Clarity Connects page views into one session 1 day
hubspotutk HubSpot Tracks visitor identity for lead tracking 6 months
__hssc HubSpot Keeps track of sessions 30 minutes
__hssrc HubSpot Determines if the visitor has restarted their browser Session
__hstc HubSpot Tracks visitors 6 months
_fbp Meta Pixel Identifies browsers for ad delivery and measurement 3 months
li_fat_id LinkedIn Ads Tracks ad conversions and behavior 30 days
bcookie LinkedIn Ads Browser identifier cookie 2 years
bscookie LinkedIn Ads Secure browser ID cookie 2 years
lang LinkedIn Ads Remembers the user's selected language version Session
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Managing cookie preferences
You can manage your cookie settings using our cookie banner when you first visit the site.
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You can also:
Change browser settings to block or delete cookies.
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
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Note: Disabling cookies may impact how the Site functions.
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Changes to this policy
We may update this policy as necessary to reflect changes in the cookies we use or legal requirements. Check this page periodically for the latest version.
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Contact us
For any questions, please contact us at lee.russel@minimalviablelaunch.io

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