The Minimal Viable Launch

by Lee Russel

Master the art of launching a software product that sells itself.
Get the exact process you need to launch your dream product. No investors required.

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Rethink Startup Success: Beyond Hard Work

Rethink Startup Success: Beyond Hard Work

Discover a new perspective on launching software businesses in

"The Minimal Viable Launch."

Lee Russel dismantles the traditional grind and introduces a smarter, more strategic approach to launching your idea with less upfront investment.

What This Book Will Teach You

1.

Identify a market need before investing time and resources into product development.

2.

Develop a compelling vision that attracts early customers and investors.

3.

Create a Minimum Viable Product (MVP) using real-world feedback instead of assumptions.

4.

Conduct market validation quickly and effectively to refine your business model.

5.

Navigate the startup ecosystem with less risk and more confidence.

6.

Implement the Minimal Viable Launch methodology to streamline your path to market.

7.

Engage early adopters and convert them into passionate advocates.

8.

Scale your business thoughtfully while avoiding common growth pitfalls.

9.

Cultivate a mindset that embraces rapid learning and adaptation.

10.

Build a sustainable business model that thrives on customer satisfaction and retention.
MVL

Dive Deeper into Startup Methodology

With years of experience as both an entrepreneur and a consultant, Lee Russel shares a robust framework for launching startups. By focusing on strategic planning and customer engagement, he provides a clear pathway to turning startup ideas into profitable ventures.

01

Introduction

Introduction

Introduction: A Tale of Two Founders

Learn through the contrasting startup journeys of two founders, exploring how small differences in approach can lead to vastly different outcomes. Understand the critical importance of mindset in startup success.

02

Part : 1

Part : 1

Getting to Yes

Discover how to secure early affirmations for your startup idea through effective customer research and engagement. This section focuses on how to validate your vision and turn initial interest into early commitments, setting the stage for a successful launch.

03

Part : 2

Part : 2

The Minimal Viable Launch

Dive into the specifics of executing a launch with minimal resources but maximal impact. Learn to streamline your process, focusing on essential features that meet customer needs without overbuilding.

04

Part : 3

Part :3

Beyond the Launch

Uncover strategies to sustain and scale your business post-launch. This section discusses how to manage growth, navigate common pitfalls that new businesses face, and how to evolve your business model based on market feedback.

Lee Russel founder of the Minimal Viable Launch sitting contemplatively on an industrial stairway dressed in a stylish grey coat.
Lee Russel, founder of Minimal Viable Launch, smiling in a casual white shirt, standing against a rustic brick wall.
Lee Russel Author of The Minimal Viable Launch standing by blue steel beams, wearing a textured grey coat, looking thoughtful.
Lee Russel Author of The Minimal Viable Launch in a grey coat leaning against an industrial pillar
"Lee Russel Author of the MInimal Viable Launch crouching on a cobblestone path under an urban bridge, looking up, dressed in a black jacket.
Lee Russel Founder of The Minimal Viable Launch sat in a stairway in Kings Cross station

About the Author

A seasoned entrepreneur and dedicated mentor, Lee has transformed the experience of launching a startup for many new founders.

As a survivor of many failed and painful launches, he now uses his hard won experience to help others avoid making deadly mistakes in their own startups. He has a relentless focus on simplifying the launch process down into achievable steps.

As a UX designer, Product Manager and Developer and now Founder he has experienced the world of startups from all angles. This unique blend of experiences enables him to cut through the bullshit and give you straight talking, actionable advice.  

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