How to find the most profitable AI opportunities hiding in your business.
This 12-minute video breaks down where AI actually pays off, and why the biggest wins are the products you build for your customers, not the tools you bolt on inside.
Free · 30 minutes with Lee Russel
Trusted by
The process
How we take you from expertise to launched AI product.
1.
The Game Plan call
Thirty minutes with Lee. No pitch. An honest conversation about the product your expertise could become, and whether the business case actually holds. You leave with a game plan you can act on either way.
2.
The MVV. Prove the vision.
A design sprint with a hackathon at its heart. You come out with a working prototype your customers can touch, running real AI, plus a delivery plan and a fixed price for the build. Buying signals before build budget.
3.
The Moonshot. Build it.
Our senior team builds the full product from £30,000, milestone by milestone, and you watch it come to life inside the project every week.
4.
Keep building.
Launch is the first step, not the finish line. A dedicated team keeps designing and shipping sprint by sprint, so the product grows in value month after month.
Results
What we've built
across all three categories.
Cost saver
Days → Mins
same team, more revenue
Rawstone Consulting
Rawstone's team was losing days on manual carbon footprint analysis for every client. MVL built an AI system that does it in minutes with higher accuracy. Same team, more capacity, more revenue.
Money maker
6-figures per project
oversubscribed
Visual Fusion
Visual Fusion used to charge $10,000 for a preview of what a finished animation would look like. MVL turned that into AI software that generates it live on the first client call. Now it closes bigger deals for free.
Moonshot
6-figure revenue
in 30 days
Hey Monika (award-winning)
Training new bookkeepers used to take months. MVL built Hey Monika, an AI platform where trainees practise on simulated clients that behave like real ones. The platform hit six figures of annual recurring revenue within 30 days of launch and is now fielding acquisition interest.
"Minimal Viable Launch's custom development approach allowed us to integrate advanced features tailored to our business needs, enhancing our user experience and operational efficiency. Our investors love the new investor portal!"
Maëlle Pradeau
Octopus Energy
Lee Russel
Founder, Minimal Viable Launch
Lee has spent the last ten years building AI software, including leading the machine learning team at Qoria, a global listed tech company. Bestselling author and AI strategist, he now runs the senior team at Minimal Viable Launch, building custom AI software for businesses, including Daniel Priestley's Dent Global. One thing you should know. We don't believe in using AI to cut staff. Your people's judgement is the raw material for everything we build. The businesses that win are the ones where that judgement gets multiplied, not replaced. If you're looking to halve your headcount, we're not your people.
The process
How we find and build your
highest-leverage AI opportunities.
This is for you if
You run a business doing £1M+ a year
You are the expert in your field, not a technologist, and you have no plans to become one
You've tried AI tools but can't point to one that moved the needle
You want to build something your customers use and pay for, not another internal tool
THis is not for you if
You're looking for a quick ChatGPT hack, not a real system
You just want to cut costs without investing in what comes next
You have an in-house dev team and want extra hands to direct. We lead builds, we don't staff them
You're pre-revenue or still validating your core offer
Book your
Moonshot Game Plan call
Founder, Minimal Viable Launch
Thirty minutes with Lee Russel. He will map the AI product hiding in your expertise and hand you a game plan you can act on, whether you build it with MVL or not. You spent years becoming the expert. Come and see what that expertise looks like as a product.
Free · 30 minutes · No obligation
