Brand Designer
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Role Details
About Us
At Minimal Viable Launch, we empower non-technical founders to turn groundbreaking software ideas into thriving businesses with their first 100 paying customers. Our proven process accelerates concept-to-market for AI and SaaS ventures, making launches faster, more affordable and less risky. Backed by a track record of scaling products to millions in revenue, we focus on micro-validation and solving urgent customer problems. Join us in shaping the future of software business launches.
Our Culture
We're a fully remote, results-driven team of scrappy doers. We value autonomy, asynchronous collaboration and minimal meetings whereby delivering outcomes matters more than logging hours. If you love leveraging AI to streamline workflows and elevating team performance, you'll fit right in.
Who You Are
Software Brand Specialist
Your portfolio showcases exceptional brand design work specifically for software, SaaS, and tech products. You clearly understand what makes digital brands successful.
Creative Suite Master
You're highly proficient across Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, and other industry-standard design tools.
Brand System Architect
You build comprehensive brand guidelines that work seamlessly across digital touchpoints, from web interfaces to marketing materials.
AI-Forward Thinker
You're excited about designing brands for AI-powered products and understand how to communicate complex technology in accessible, compelling ways.
Visual Storyteller
You translate abstract software concepts into memorable visual identities that resonate with target audiences and drive business results.
Multi-Format Virtuoso
From logos and web assets to presentation decks and social media graphics, you deliver consistent brand excellence across all formats.
Startup Savvy Designer
You understand the startup environment and can create brands that evolve gracefully from MVP to scale.
What You'll Do
Brand Identity Creation
Design distinctive brand identities for AI and SaaS startups: logos, colour palettes, typography systems, and visual languages that differentiate in crowded markets.
Digital Brand Assets
Create comprehensive asset libraries including web graphics, app icons, marketing materials, and presentation templates optimised for digital channels.
Brand Guidelines Development
Build detailed brand guidelines that ensure consistent application across all touchpoints, from product interfaces to investor decks.
Marketing Collateral Design
Design landing pages, email templates, social media assets, and sales materials that convert prospects into customers.
Motion & Interactive Elements
Create animated logos, micro-interactions, and brand elements that bring digital experiences to life.
Client Brand Workshops
Lead brand discovery sessions with founders to uncover brand positioning, values, and visual direction that aligns with business goals.
What We Offer
- Competitive Hourly Rate with potential to scale hours as projects expand
- Professional Development Budget for design courses, conferences and creative tools
- Flexible Remote Working in a supportive, high-autonomy culture
- Regular Mentoring & Feedback from seasoned founders
- Access to Industry Network of AI and SaaS experts
- Premium Design Tools and software subscriptions covered
Our Values
Life-Long Learners
We never stop learning. We share knowledge, level up our skills, and help others grow.
Make People Love Working With You
Go above and beyond for customers and teammates. Be easy to work with, deliver, and build trust.
Delete. Simplify. Repeat.
Cut what doesn’t add value. Simplify everything you touch. Keep improving.
Be a Disruptor
Challenge the status quo. Ask better questions. Suggest better ways. Solve, don’t just criticise.
Radical Ownership
Take responsibility for results. Own successes and failures. Don’t let problems slide.
Radical Candour
Speak openly. Give and receive feedback often. Disagree, commit, and move forward.
Be Scared. Do It Anyway.
Growth comes from action. Launch version 1. Execution beats ideas.
Application Process
- Complete our application form to tell us more about your experience and what excites you about this role.
- A 15-min introductory call to get to know you and your working style.
- A 30-min detailed interview with a technical focus
- Brand challenge real client brief aligned with our projects
- Successful candidates will proceed to the offer stage, where we discuss terms and next steps.
We look forward to seeing how you'll craft unforgettable brand experiences for the next generation of AI and SaaS products at Minimal Viable Launch. Click below to start the process.