AI MVP development for experts, not startups
Most agencies building MVPs are building for startups chasing a seed round. We are not. We build for the expert who already has the business, the customers, and twenty years of knowing something nobody else in the market knows. You bring that. We turn it into an AI product your customers love. We prove it in a design sprint first, then build it from £30,000, fixed.
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Trusted by teams that ship real products
You have hit the ceiling of what your current model can give you
Ten or more people. Past a million in turnover. A decade of expertise the market pays real money for. And a growing sense that the business cannot get materially bigger without you being in every room.
You have probably already tried. A few AI tools bolted on here and there. Maybe a late night or two with a no-code builder, which went brilliantly until it went nowhere.
That is a half-built bridge. It cost you money and it carries nobody across.
What you actually need is a product your customers can use, built properly, by people who do this every week. You do not need to become technical to get it. You do not need an engineering team on the payroll either.
This is for you if
You run an established business, 10 or more people, past £1M turnover
You are the expert in your field and you have no ambition to become a technologist
You want to build something your customers use and pay for
You want one partner leading the whole thing, instead of five vendors to manage
THis is not for you if
You are pre-revenue or still working out your core offer
You have an in-house engineering team and you want extra hands to direct
You are shopping for the cheapest build you can find
How we build it, and why you never gamble to find out
1.
Discovery call. Thirty minutes, free.
A conversation, not a pitch. We work out what you could build, what it would do for your customers, and whether the business case actually holds. If it does not hold, we say so. You leave with clarity either way.
2.
The MVV, our Minimal Viable Vision.
A design sprint with a hackathon at its heart. You come out with a working prototype your customers can touch, running real AI, plus a delivery plan and a fixed price for the build. Buying signals before build budget.
3.
The Moonshot. Build it.
Built milestone by milestone in a sprint cadence, tested and accepted one milestone at a time. You are inside the project every week watching it come to life. You are never wiring money into a black box. Most builds are live in two to three months. From £30,000.
4.
Keep building.
Launch is the first step, not the finish line. A dedicated designer and developer keep shipping sprint by sprint, from £7,000 a month, covering security and stability all the way up to a full development team working your roadmap.
What it costs, before you have to ask
Pricing
Most agencies make you sit through a sales process to get a number out of them. Here are ours.
MVV hackathon
From
£10,000
The Design Sprint
A multi-week sprint with a hackathon at its centre, ending in a working prototype your customers can touch, a full technical delivery plan, and a fixed price for the build. That is the point of it: you find out whether the buying signals are real before £30,000 is on the table.
AI Moonshot
From
£30,000
AI MVP Build
Built milestone by milestone, tested and accepted one milestone at a time. Included for the whole build: a senior product engineer, a product designer, and a specialist who owns your data model and AI architecture, plus your own MCP, the business brain that turns your knowledge into your moat, as standard. Pay in full and take 10% off, or spread it 50% up front, 35% at midpoint, 15% on launch. Most builds are live in two to three months.
Retainer
From
£7,000 p/m
Ongoing Development
Launch is the start, not the finish line. A dedicated designer and developer keep shipping sprint by sprint: new features, new AI capability as the research moves, security and scale as your customer base grows. This is the stage that keeps the product compounding instead of quietly going stale the day after launch.
For calibration, a serious AI MVP runs between £30,000 and £50,000 in most published analyses. We sit at market rate for senior delivery. What we take off the table is the uncertainty. Fixed price, milestone acceptance, and a prototype you have already held in your hands before the build starts.
Book your Moonshot Game Plan call
Know what it costs. Still deciding if it is right for you?
Free · 30 minutes · No obligation
Why us?
Every build ships with your business brain
Every product we build comes with your own context engine, known as an MCP, a Model Context Protocol server. Think of it as a brain sitting at the centre of your business that your product and your team can both talk to. Your knowledge, your data, your methodology, structured properly.
The models are not your moat. Everyone has the same models, and your competitors are paying the same subscription you are. Your moat is the twenty years of judgement and method the models have never seen, encoded into something they can never train on. It lives on your infrastructure and it stays yours.
Which is why now is the time of the subject-matter expert, not the technician. The scarce ingredient stopped being engineering a while ago. The scarce ingredient is knowing something worth encoding. You spent a decade earning that. We bring the team that turns it into software.
What it looks like when it works
Hey Monika
Training new bookkeepers used to take months. We built an AI platform where trainees practise on simulated clients that behave like real ones. Six figures of annual recurring revenue within 30 days of launch, and now fielding acquisition interest.
Rawstone consulting
Days of manual carbon-footprint analysis per client, now done in minutes with higher accuracy. Same team, more capacity, more revenue.
"Minimal Viable Launch's custom development approach allowed us to integrate advanced features tailored to our business needs, enhancing our user experience and operational efficiency."
Book your Moonshot Game Plan call
That is what it looks like when it works. Want to see what it could look like for you?
Free · 30 minutes · No obligation
The team that keeps building it
The MVP is where this starts. Launch, then refine, refine, refine. Your dedicated pod, a product engineer, a product designer, and a specialist who owns your data model and AI architecture, stays on to grow what you built. No project-manager layer between you and them, ever. You see progress inside the project workspace every week, with a written update every Friday.
New features. New AI capability as the research moves, because it moves fast. Security and scale as your customer base grows. Our clients' products win awards because the refining never stops.
If you are comparing AI product development services, ask each of them one question. What happens in month four? Most hand you a repository and a goodbye. We hand you a roadmap and keep building in partnership with your business.
Lee Russel
Founder, Minimal Viable Launch
Lee has spent the last ten years building AI software, including leading the machine learning team at Qoria, a global listed tech company. Bestselling author and AI strategist, he now runs the senior team at Minimal Viable Launch, building custom AI software for businesses, including Daniel Priestley's Dent Global. One thing you should know. We don't believe in using AI to cut staff. Your people's judgement is the raw material for everything we build. The businesses that win are the ones where that judgement gets multiplied, not replaced. If you're looking to halve your headcount, we're not your people.
FAQ
How much does MVP development cost in the UK?
A serious AI MVP runs £25,000 to £50,000 and up in the UK, and global analyses anchor $30,000 to $50,000. Ours start at a fixed £30,000, priced exactly in your Scope of Work before we start. If someone quotes you £5,000 for an AI MVP, they are selling you a prototype or a template. Your customers will find the difference before you do.
How long does it take to build an MVP app?
With the design and the planning done properly first, two to three months, delivered in milestones you accept one at a time. The design sprint before it runs three weeks from workshop to handover.
How much does it cost to build an AI product?
The MVP stage is the £30,000 answer above. A full product is a journey, and our clients typically invest around £80,000 across year one covering the design sprint, the build, and ongoing development. That is less than one senior engineering hire once you load the real cost of employing them.
I have an idea for an app. Where do I start?
Not with developers. Start by proving the vision, and get it into a working prototype your real customers can react to before you commit build money. That is what the design sprint is for. If your business is established and the idea serves your customers, book a call. If you are pre-revenue, we are honestly not your people yet. Go and validate the core offer first.
Do I need to be technical to work with an AI MVP development agency?
No. Our best clients are non-technical subject-matter experts. You own the expertise, the customers and the vision. We own everything technical. You never manage a developer.
Can I just build it myself with AI tools?
You can get further than you would think, and if you have the appetite for it we will genuinely cheer you on. Start with our free material. Where it falls over is the last 20%: security, testing, and the data architecture underneath the whole thing. That is where self-builds stall and join the pile of half-built bridges. And even when it works, ask yourself whether sitting up coding at midnight is really the highest-leverage thing the founder of a £1M business can be doing. Your customers are not paying you to be a developer. Founders tend to come to us just before that wall, or just after they have hit it.
Book your
Moonshot Game Plan call
Thirty minutes to see the whole path
We will tell you what we would build, what it would cost, and whether the business case holds. If it does not hold, we will tell you that too, and you will have lost half an hour.
You have already done the hard part. You spent years becoming the expert. Come and find out what your expertise looks like as a product.
Free · 30 minutes · No obligation
