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‍There has never been a better time to be a founder of an exciting cutting edge tech startup than today. The world is changing, and changing fast. Disruptions are happening faster than ever before and old markets are feeling the squeeze of scrappy young upstart companies entering the game who are looking to shake things up.

The convergence of a few key trends presents those who dare to dream an unique opportunity to capitalise and profit from bringing exciting new ideas into the world. If you want to solve hard problems and make the world a better, more exciting place to live, this playbook is for you.

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‍The Three Key Trends to understand when thinking about launching a software product

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The Shift to the Ideas Economy‍

The economy has changed, although most people still don’t realise it. We have moved on from a world in which those who could organise large teams, and convince investors to fund their big visions had supreme power. Converging technological disruptions have empowered the dreamers. Those who can spot an opportunity and test if an idea will work long before that offer that opportunity to those with a large amount of capital.

We are now entering the ideas economy. If you have a keen pair of eyes, and you position yourself to be on the lookout for problems. To be a ‘Problem scout’ as we call it here at Minimal Viable Launch you have all of the ingredients you need to find the next big idea that will net you a 7 figure exit.

This economy is all about speed. The rewards will go to those who can spot opportunity, design a solution, and test if that solution will get traction in the market. This process is what we will be teaching you in this playbook. It doesn’t need to cost you millions. It doesn’t need to take years in order for you to be able to launch that idea. You do not need to be technical in any way shape or form to participate in this incredibly exciting world. You just need to be able to spot problems and offer solutions to them.

Speed is king, and those who can test the most ideas in the leanest way will find the winners, and be in a position to double down on their most impactful opportunities. The next disruptions we cover are the enabling factors that have caused this monumental shift in the economy of today. ‍

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AI ‍

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AI is fundamentally a series of technology breakthroughs that enable those with ideas to execute on them at a rapid pace. It is a great leveller of the playing field. It will let you outcompete companies with development teams in the hundreds. It is a productivity revolution. But only for those who know how to use it.

As more and more is created with AI we will see a chasm emerge in the population. Those who consume the outputs of AI and those who use the outputs of AI to produce value. In this world, the entrepreneurs who can command attention, direct it at their idea and launch that idea with the power of AI enhanced teams will reap the rewards.

AI enables many new exciting product experiences that you can tap into as you are searching for problems to solve. It offers you a way to solve harder problems at a larger scale than ever before. But I must warn you. AI cannot be the focus of your idea. AI is a value delivery mechanism. It is a tool. Your idea must focus on finding a problem to solve and not simply be a tool. As the novelty of the AI disruption wears off, we will see those companies who were simply riding the hype wave of this technology fall by the wayside and fail.

So what is a driven entrepreneur like yourself to do if you are going to avoid this fate? You must find burning hair problems to solve. People buy outcomes not products. They pay for a product or service because they want to achieve something in their life and make progress. If your idea uses AI to achieve a compelling outcome for your market you will win. If you product uses AI for AI’s sake you will eventually fall out of favour when your toy is no longer fun to play with. ‍

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Low Code ‍

It is easier, faster and cheaper than ever to build a solid product that performs well enough for the initial stages of validating your idea. Gone are the days where you needed to spend 6 months and $100,000 on creating an MVP. Low code and visual development platforms offer those with big ideas a way to build and test a proof of concept rapidly and at minimal cost.

Many products tackle the same problems again and again. They need a login flow. They need a single sign or/or a simple table structure. Low code tools help you leverage the work of others and implement the common building blocks of your product quickly.

Low code platforms give you good enough performance and maintainability for the initial stages of launching a new product. They remove a lot of the cost and let you build a core user base of early adopters who love what you do, without needing to raise a pre-seed investment round just to start experimenting.

42% of all startups fail because they build a product that no one wants or needs. Low code offers you a way to ensure that you do not invest too much into an idea before finding out if you can sell it and make profit by launching this product.

As AI tools and Low code tools get more advanced they are continually being integrated further. Allowing you to take on the development of your wildest ideas even if you cannot directly code yourself.